This and the next set of questions are for those who were not satisfied with any of the top four brands of shavers. If you're not satisfied with your Philishave/Norelco shaver, what's the reason? Answers Votes Percent 1. Doesn't shave close enough 0 0% 2. Causes skin irritation 0 0% 3. difficult to clean 2 100% 4. old-fashioned 0 0% 5. Not rechargeable 0 0% 6. Quickly damaged 0 0% 7. Poor design 0 0% 8. Difficult to use 0 0% 9. Short battery life 0 0% Total Votes: 2

If you're not satisfied with a Braun shaver, what's the reason? Answers Votes Percent 1. Doesn't shave close enough 1 50% 2. Causes skin irritation 0 0% 3. Difficult to clean 0 0% 4. Old-fashioned 1 50% 5. Not rechargeable 0 0% 6. Quickly damaged 0 0% 7. Poor design 0 0% 8. Difficult to use 0 0% 9. Short battery life 0 0% Total Votes: 2

If you're not satisfied with a Remington shaver, what's the reason? Answers Votes Percent 1. Doesn't shave close enough 1 50% 2. Causes skin irritation 1 50% 3. Difficult to clean 0 0% 4. Old-fashioned 0 0% 5. Not rechargeable 0 0% 6. Quickly damaged 0 0% 7. Poor design 0 0% 8. Difficult to use 0 0% 9. Short battery life 0 0% Total Votes: 2

If you're not satisfied with a Panasonic or National shaver, what's the reason? Answers Votes Percent 1. Doesn't shave close enough 0 0% 2. Causes skin irritation 0 0% 3. Difficult to clean 0 0% 4. Old-fashioned 0 0% 5. Not rechargeable 0 0% 6. Quickly damaged 0 0% 7. Poor design 0 0% 8. Difficult to use 0 0% 9. Short battery life 1 100% Total Votes: 1

This the the rest of this month's questions ask who or what influence your choice of shaver. How important is commercial sources (advertising, salespeople, dealers, packaging, displays, brochures, company web sites, point-of-sale material)? Answers Votes Percent 1. Not important 1 14% 2. Less important 0 0% 3. Not unimportant or important 4 57% 4. Important 0 0% 5. Very important 2 29% Total Votes: 7

How important are your personal sources (father, friends, collegues, family, neighbours, acquaintances)? Answers Votes Percent 1. Not important 2 29% 2. Less important 2 29% 3. Not unimportant or important 2 29% 4. Important 1 14% 5. Very important 0 0% Total Votes: 7

How important is your personal experience (handling, examining, using the product) when buying the shaver? Answers Votes Percent 1. Not important 0 0% 2. Less important 0 0% 3. Not unimportant or important 0 0% 4. Important 4 57% 5. Very important 3 43% Total Votes: 7

How important are public sources (mass media, consumer-rating organisations, web sites such as the Electric Shaver Page and Electric Razor Rap) when buying a shaver? Answers Votes Percent 1. Not important 0 0% 2. Less important 1 14% 3. Not unimportant or important 0 0% 4. Important 3 43% 5. Very important 3 43% Total Votes: 7

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